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Joop! reveals Milla Jovovich

Joop!

as face of new Wow! fragrance.

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Perfumer Fabrice Pellegrin had the task to create a "distinctive, unexpected and bold fragrance". WOW! WOMAN is made of "deep red ingredients", according to the perfumer, which include raw materials of roses and peony flowers, juicy raspberry, patchouli, amber notes and white musk.

Wow! is made with a femme fatale woman in mind; some of her attributes are listed as enchanting, seductive and alluring, with self-confidence and liberation of spirit.

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